Signature Ticket Initiative: A Generation of Access

The Signature Ticket Initiative: A Generation of Access  is a ticket subsidy program dedicated to making every seat for every performance during a production’s initial run affordable. The Signature Ticket Initiative was born in 2005 and, during the first 10 years, made over 750,000 affordable tickets available.

Based on the Ticket Initiative’s proven track record of success, we believe this program is helping to attract and retain new audiences who are young, diverse, and nontraditional—continuing to build the next generation of theatre goers. Making The Pershing Square Signature Center accessible to all will allow Signature to remain a home for audiences of all backgrounds, creating a truly diverse and vital community in the heart of the theatre district. 

In 2012, The Signature Ticket Initiative was expanded on a truly unprecedented scale. With the help of Lead Partner The Pershing Square Foundation, Signature Theatre has committed to making our productions affordable through 2031. The support of The Pershing Square Foundation provides half of the funding to make the Signature Ticket Initiative a reality, and we rely on the generosity of donations from foundations, corporations, and individuals to fully support this groundbreaking program. 
 

Make theatre accessible for all

Donate now to help Signature continue to ensure every person can be a theatre person. For more information, please contact Oliver Pattenden, Associate Director of Development, at 646-388-8135 or opattenden@signaturetheatre.org