Signature Ticket Initiative

Signature Ticket Initiative

Signature Ticket Initiative: A Generation of Access

The Signature Ticket Initiative: A Generation of Access is an unparalleled commitment by a theatre to access, outreach, and community. The Ticket Initiative launched in 2005 to provide theatergoers, both frequent and new, with affordable access to the performing arts.

A major barrier to cultural participation is cost, and the Ticket Initiative seeks to eliminate this obstacle. With the support of donor contributions, every ticket during the first five weeks of all six productions are subsidized to $35 through the Signature Ticket Initiative. Signature produces diverse writers with distinct voices and perspectives, and the Ticket Initiative ensures that our audiences reflect the work on our stages.

In the 2019-20 Season, Signature will offer over 55,000 $35 tickets without age restrictions, lotteries, or rush lines.

For 15 years, the Signature Ticket Initiative has made it possible for audiences to enjoy and share the transformative experience of high-quality theatre by our resident playwrights at an affordable price. On May 22, 2019, Signature provided its one millionth subsidized ticket. The day was proclaimed Signature Ticket Initiative Day in the City of New York.

“I am delighted to applaud everyone associated with Signature for their commitment to strengthen our vibrant playwriting community, nurture the next generation of artists and audiences, and unite diverse New Yorkers through the power of theater. Together, we are forging a brighter, more inclusive future for all.”

-Mayor Bill de Blasio

Have you seen a play at Signature and taken advantage of our affordable ticket price? This groundbreaking program is possible thanks to the support of contributions from audience members and partners like you. Please help us keep the Signature Ticket Initiative going by making a donation today!

Are you an IDNYC or military card holder? If so, and to learn more about accessing subsidized tickets after the initial run of our productions, please apply here.
A gift of any size counts! Help us celebrate by contributing to our artistic Residency Programs and The Signature Ticket Initiative, our groundbreaking effort to provide affordable tickets for everyone!


Additional support provided by:


Howard Gilman Logo

margot adams

The SHS Foundation

New York City Cultural Affairs

Con Ed Logo

Pictured above: Students at TheatreFest 2016, photo by Cecile Oreste.

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